Although it’s been a while between blog entries on the site I’ve certainly not been lazy! Actually just this week I have finished a brand new weight loss program for my Online Personal Training clients all around the world. So far I’m pleased to report that it is already selling well, with everyone very happy with their investment. In the months ahead you can expect to see some more testimonials on the site from all of these happy people.
If you know anything at all about my approach you’ll already know I am all about simplicity. DaVinci said “simplicity is the ultimate sophistication”, and as far as I’m concerned, if something is simple it usually means straight forward, logical and practical.
Most people however are convinced that weight management is a difficult, complicated process. You can’t really blame them when there is so much conflicting information out there. As someone said to me yesterday, we are living in an information age, but 90% of the information is garbage. Things get complicated when you try to take on board all the so called “facts” and make sense of them, when the “facts” often conflict with each other. Even supposedly reputable publications will often run conflicting articles within the same issue! Similarly, supposedly reputable TV shows will advertise or feature some absolutely ridiculous products. Even within the fitness industry, there are trainers out there who insist that some impractical diet or other is the “only” way to lose weight.
So there’s bad information being put out by people who are basically scam artists trying to sell some ridiculous product. There’s unhelpful information being put out by well intentioned people who think “this actually works, therefore it’s what everyone should do” without considering that what is necessary for a fitness model or strength athlete (for example) is not actually required just for the average person to go from obese to a healthy weight. I think there is even a tendency amongst some trainers to buy into some of the weight loss myths that the general (overweight) public tends to believe in, and either they don’t know any better or perhaps they figure that they need to be offering what their potential clients expect if they want to do any business.
The problem with that last scenario is that even though these trainers might have the best of intentions thinking “if this is what it takes to get them through the door so that I can help them, so be it”, they’re actually just adding to the perception that losing weight has to be a complicated, confusing and difficult process. Then again, others are just scammers.
My vision for the Personal Training Industry is that we should be the people debunking all of these myths, and giving people realistic strategies to actually achieve their goals as quickly and easily as possible. Not going along with the myths because it means we can sell women a more expensive brand of protein powder than the identical stuff that a male would use, for example. Not pushing unrealistic or restrictive diet plans with a bunch of technical jargon to seem more knowledgeable than the next guy. As I have said in an earlier entry, if you truly have knowledge and understanding, you can make things that are quite complex appear simple – rather than taking something that is actually quite simple and making it seem complicated.