Didn’t it feel like a really fast year this year?
What an eventful one, too. Last year I remember thinking that the tide had turned and more sensible heads would prevail over those promoting disordered and restrictive approaches. It really did seem to be the case for a while there. Since then though? Wow. The whole anti-science and conspiracy theory stuff has just taken over, big time. So much controversy!
Locally the big story I suppose is Pete Evans going hardcore paleo, denouncing the medical and dietitian professions, promoting conspiracy theories, food shaming and victim blaming. To me this is really all just a deja vu of the sort of issues and arguments I had with people from the UK in the fitness industry a year or two back. Australia just appears to be a little slow to catch up to the level of hysteria that people overseas have already moved on from, because they realised it was all a load of shit.
The story will play out the same way here. The backlash against irresponsible, fear mongering charlatans pushing pseudoscience and outright nonsense is already picking up, both here and abroad. Sadly there will be a lot of damage done before this plays out though, just as there was overseas.
Other than TV chefs and other self appointed “experts” with no qualifications or experience on anything, the move towards more effective, sustainable, and “body positive” attitudes towards nutrition and fitness within the local industry is encouraging, and I am optimistic that this will be a continuing trend in the new year. Hopefully the few trainers out there with approaches that are both effective and sensible will thrive, and the irresponsible types will have to adapt or perish.
Now as to me, the huge thing this year was how much the Online Coaching program has taken off, and how successful my online clients all around the world have been. There have been a few different incarnations and versions of the online program over the past several years, from the first “No Excuse No Bullshit” program, to the “DHPT Via Email” system, and now the current system which I first launched around this time last year and which has evolved and improved ever since.
I have big plans for the New Year and now that I think about it, I will have to knuckle down if I want to have everything ready in time. Online programs appear to be the growth area of the industry in my observation of the latter part of this year, and in a way it makes sense. People are able to search for and find a coach who’s methods really suit them, rather than just a trainer who happens to be local.
Now, I happen to already have perhaps the best training and fueling system available, with proven results. In the new year I will also have a world class delivery system and greatly expanded content.
This will all be based around my new Flexible Fueling domain, and it is going to be awesome!